Wi-Fi Radar for Malls: Counting Visitors and Radio Marketing

A shopping mall without analytics is a black box. Wi-Fi radar for malls solves this problem by providing real-time data

Visitor Counting via Wi-Fi

Even if a visitor doesn't connect to your network, their smartphone constantly sends out Probe Requests containing a MAC address. TheLink routers "listen" to the air and record nearby devices. This method provides the most accurate foot traffic statistics

Key Metrics

Unlike infrared door counters, visitor counting via Wi-Fi gives unique metrics:

• Unique visitors (no double-counting)
• New vs Returning (Retention)
• Visit duration and movement routes across floors

Heatmaps and Popular Zones

By placing multiple Wi-Fi radars across the mall, you get a full heatmap. You'll know which corridors have the most traffic and which are blind spots. This is a strong argument during tenant negotiations

Evaluating Outdoor Advertising

A radar can be placed at a storefront. It shows how many people walked by (traffic) and how many entered (conversion). If conversion drops, it's time to change the window display or entrance banner